News Releases

World's Largest Cancer-Focused Social Network Selects Finn Partners as Agency of Record for Marketing and Communications
Belong Machine-Learning Provides Tailored Digital Education and Support to Patients Navigating the Cancer Treatment Journey

NEW YORK, Feb. 26, 2018 /PRNewswire/ -- Global marketing and communications firm Finn Partners announced today that Belong, the world's largest social network for cancer patients and caregivers, has selected Finn Partners as its marketing and communications agency of record (AOR). Finn Partners will support Belong with a multinational team based in New York and Israel.

Belong's free app gives voice to cancer patients and their support network to explore and manage their treatment journey by sharing clinical information with health professionals and others facing similar cancer-related issues.

"We are dedicated to supporting patients, their families and care network, in navigating the complex cancer journey and easing their concerns as they cope with a challenging disease," said Eliran Malki, Co-founder and CEO of Belong. "Finn Partners is a key partner in helping us to support more and more 'Belongers,' by extending the growth and reach of our fast-growing, life-changing community."

Founded in 2015, Belong is a free patient navigation app that gives voice to cancer patients and their support network so they can better manage their treatment journey and improve quality of life. The Belong global community is a proprietary big-data platform and machine learning technology enabling people to connect, receive and share clinical information anonymously and  privately discuss life issues of urgency with health professionals and peers.

Belong provides improved access to life-saving information, including real-time forums with doctors, professionals and other patients. Belongers participating in the global virtual community also receive updates on new clinical trials and suggestions on how to address social and professional issues. Belong has partnerships with the American Cancer Society and Colorectal Cancer Canada, and is currently seeking additional cancer advocacy group collaborations across the world.

"The bond among people with cancer can transcend geography, demographics and economics – the disease becomes a rallying cry for access to innovation, compassion and information and Belong is a 24/7 community where these needs become available," said Gil Bashe, managing partner, Global Health Practice lead at Finn Partners, who serves as senior counselor for the Belong account team.

Goel Jasper, managing partner, Finn Partners Israel, and account team lead, adds: "Belong is a global cancer community hub, providing clinical, emotional and financial advice on a central, user-friendly platform. We are honored to be working with the Belong team, as part of their effort to pioneer a personal and virtual cancer-patient community that is vital and sustainable."

Belong will be exhibiting at HIMSS 2018 in Las Vegas on March 5-8 (Booth 10343).

About Belong

Founded in 2015 by noted entrepreneurs Eliran Malki, Irad Deutsch and Ohad Rubin each having lost relatives to cancer, Belong is a free patient navigation app that gives voice to cancer patients and their support network to explore and better manage their treatment journey and improve quality of life. The Belong global community is a proprietary big data platform and Machine Learning technology that enables people to connect, receive and share clinical information anonymously and discuss privately life issues of urgency.  Today, Belong is the world's largest digital cancer patient platform and is in partnership with the American Cancer Society, Colorectal Cancer Canada and others. For more information, please visit:

Download link –

Follow Belong on Facebook, Twitter and LinkedIn.

About Finn Partners, Inc.  

Founded in 2011 on the core principles of innovation and collaborative partnership, Finn Partners has more than tripled in size in six years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company's record setting pace is a result of organic growth and integrating new companies and new people into the Finn Partners world through a common philosophy. With more than 600 professionals, Finn Partners provides its clients with global access and capabilities in the U.S., Europe and Asia, in addition to PROI Worldwide. Headquartered in New York, Finn Partners' other offices are located in: Chicago, Detroit, Fort Lauderdale, Frankfurt, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, Portland, San Francisco, Shanghai, Singapore and Washington, D.C. Find us at and please follow us on Twitter and Instagram at @finnpartners.

Media Contacts: 

Renee Martin, Finn Partners, New York 

Ellie Hanson, Finn Partners, Jerusalem 

SOURCE Finn Partners